{"id":3081,"date":"2022-07-13T10:00:48","date_gmt":"2022-07-13T17:00:48","guid":{"rendered":"https:\/\/www.thecigarstore.com\/blog\/?p=3081"},"modified":"2022-07-13T10:00:48","modified_gmt":"2022-07-13T17:00:48","slug":"general-and-fuente-in-legal-battle-over-x","status":"publish","type":"post","link":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/","title":{"rendered":"General And Fuente In Legal Battle Over \u201cX\u201d"},"content":{"rendered":"\t\t
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Another fight over the use of the letter \u201cX\u201d has erupted and this time it involves General Cigar Co. On July 5, the law firm representing Arturo Fuente Cigar Co. sent a cease-and-desist letter to General Cigar requesting that the company immediately halt use of the X mark found on the logo of General\u2019s newly-launched CAO Bx3 brand<\/a>. According to Fuente, the prominent use of the letter \u201cX\u201d on the CAO Bx3\u2019s box and packaging is an infringement on its trademark, specifically for the Fuente Fuente OpusX<\/a> brand of cigars.\u00a0<\/p>

The letter issued to General states:<\/p>

\u201cWe acknowledge and understand that the mark is being used with the CAO house mark but because of the prominent X, your use of the mark BX3 is likely to cause confusion with Fuente and its X marks for smoker\u2019s articles. Thus, we request that you cease use of this and any other Fuente trademark, so that consumers are not deceived into mistakenly believing that your cigars are associated with or made, licensed, or approved by Fuente.\u201d<\/p>

In response, General filed a declaratory judgment trademark lawsuit on July 11 in the United States District Court for the Eastern District of Virginia against Fuente Cigar Ltd. and Fuente Marketing Ltd. General is seeking a declaration that its CAO Bx3 mark does not infringe on Fuente\u2019s trademarks.<\/p>

General argues that other CAO brands\u2014specifically the CAO Lx2<\/a> and Mx2<\/a>\u2014have been on the market for more than a decade, and both incorporate the letter \u201cX\u201d in their respective trade dress and logos, like the Bx3. Fuente, says General, never took legal issue with these brands in the past.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TCSBLOG21<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Another fight over the use of the letter \u201cX\u201d has erupted and this time it involves General Cigar Co. On July 5, the law firm representing Arturo Fuente Cigar Co. sent a cease-and-desist letter to General Cigar requesting that the company immediately halt use of the X mark found on the logo of General\u2019s newly-launched […]<\/p>\n

General And Fuente In Legal Battle Over \u201cX\u201d<\/span> Read More \u00bb<\/a><\/p>","protected":false},"author":6,"featured_media":3083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cigar-news"],"yoast_head":"\nGeneral And Fuente In Legal Battle Over \u201cX\u201d - The Cigar Store<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General And Fuente In Legal Battle Over \u201cX\u201d\" \/>\n<meta property=\"og:description\" content=\"Another fight over the use of the letter \u201cX\u201d has erupted and this time it involves General Cigar Co. On July 5, the law firm representing Arturo Fuente Cigar Co. sent a cease-and-desist letter to General Cigar requesting that the company immediately halt use of the X mark found on the logo of General\u2019s newly-launched […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cigar Store\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecigarstore\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-13T17:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thecigarstore.com\/blog\/wp-content\/uploads\/2022\/07\/general-vs-fuente-1600x900-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robb C\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thecigarstore\" \/>\n<meta name=\"twitter:site\" content=\"@thecigarstore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robb C\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/\"},\"author\":{\"name\":\"Robb C\",\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/#\\\/schema\\\/person\\\/b9aa0a9e19f5236e3af774f0575f1eab\"},\"headline\":\"General And Fuente In Legal Battle Over \u201cX\u201d\",\"datePublished\":\"2022-07-13T17:00:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/general-vs-fuente-1600x900-1.jpg\",\"articleSection\":[\"Cigar News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/\",\"url\":\"https:\\\/\\\/www.thecigarstore.com\\\/blog\\\/general-and-fuente-in-legal-battle-over-x\\\/\",\"name\":\"General And Fuente In Legal Battle Over \u201cX\u201d - 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On July 5, the law firm representing Arturo Fuente Cigar Co. sent a cease-and-desist letter to General Cigar requesting that the company immediately halt use of the X mark found on the logo of General\u2019s newly-launched […]","og_url":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/","og_site_name":"The Cigar Store","article_publisher":"https:\/\/www.facebook.com\/thecigarstore","article_published_time":"2022-07-13T17:00:48+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/www.thecigarstore.com\/blog\/wp-content\/uploads\/2022\/07\/general-vs-fuente-1600x900-1.jpg","type":"image\/jpeg"}],"author":"Robb C","twitter_card":"summary_large_image","twitter_creator":"@thecigarstore","twitter_site":"@thecigarstore","twitter_misc":{"Written by":"Robb C","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/#article","isPartOf":{"@id":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/"},"author":{"name":"Robb C","@id":"https:\/\/www.thecigarstore.com\/blog\/#\/schema\/person\/b9aa0a9e19f5236e3af774f0575f1eab"},"headline":"General And Fuente In Legal Battle Over \u201cX\u201d","datePublished":"2022-07-13T17:00:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/"},"wordCount":312,"publisher":{"@id":"https:\/\/www.thecigarstore.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thecigarstore.com\/blog\/wp-content\/uploads\/2022\/07\/general-vs-fuente-1600x900-1.jpg","articleSection":["Cigar News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/","url":"https:\/\/www.thecigarstore.com\/blog\/general-and-fuente-in-legal-battle-over-x\/","name":"General And Fuente In Legal Battle Over \u201cX\u201d - 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