The History of Cigar Marketing

Cigar Marketing

Cigars have been a statues of power among the upper class for thousands of years but it was not until the 20th century that these fine crafted layers of premium tobacco were finally given their moment in the sun. So with that in mind let’s begin.

With the advancements of technology in the late 19th century, farmers were able to mass produce and ship their products to the markets in the cities. As time went on this new form of market surplus began to trickle down the ladder and began to take hold of both high and middle class families. So what happen with both parties now being able to smoke quality cigars?

A boom began to erupt leading to major increase of sales that gave the cigar a new shine in American culture that would last even today.

Results with a successful gain in value places like Hollywood began to spread the popularity of the new flavor product across the country giving birth to a more powerful generation of smokers. So how did the cigar makers market their product to the new age of Americans? Very simple actually, the basic steps were connecting the smokes with popular icons of the time to encourage use.

The next step was business meetings that allowed the media to build up the reputation of the product allowing prices to drop so more people could buy them whenever they could.

However, over time the sales began to drop due to health groups finding the side-effects of the drugs within the tobacco. With less and less people smoking the cigar, value began to fade over the course of 20 years. The next major blow was the embargo of Cuba that cut-off supply of the more high-end leaves leaving what was ever left more expensive then ever. This would lead to smuggling that would give crime a new outlet to play with.

Fortunately, this dark period of time would not last long with cigars making their comeback in no time with renewal of television and sport stars beginning to revive the lust for a good smoke.

Even today the craze for quality smoke is still a major deal for anyone that wants to spend the money.

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