Alec Bradley Project 40 Gordo

Alec Bradley Cigars Project 40 offer not just a pocket-friendly price tag but an intriguing narrative too. The name was inspired by the "Project 40" research-based initiative that delves into resilience and personal contentment. Alan Rubin, founder of Alec Bradley, observes, "Project 40 is a concept accepted in various industries with an aim to find methods in which a service or product can influence mental and physical states in a beneficial way." How does this link up to premium cigars? According to Rubin, "Similar to music, cigars provide a calming atmosphere."