Alec Bradley Cigars Project 40 cigars not only come at a very reasonable price, they come with an interesting philosophical back story. The name was inspired by the popular "Project 40" research-based initiative that focuses on building resiliency and helping people take control of their happiness. According to Alec Bradley founder, Alan Rubin, "Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body."
What's that got to do with premium cigars? "Similar to music, cigars have a calming effect that allows us to feel in control as well as feel rewarded," adds Alan. "Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars."
So, let's get into this blend's body and mind. Project 40 cigars are handcrafted in Estelí at fabrica J. Fuego Cigar Co. de Nicaragua. Presented in four sizes, the filler core is all Nicaraguan framed by a Brazilian Habano-seed binder, and finished in a plush, brick-hued Nicaraguan Colorado wrapper. Medium in body, the smoke is creamy, toasty, and well-balanced with notes of graham cracker, some wheatiness, oak, and sweet spices on a long, dry, and lightly peppery finish.
Cigar smokers looking for a well-built, medium-bodied cigar with a pleasurable assortment of flavors, at an affordable price, will find Project 40 a relaxing morning to late afternoon interlude. Take control of your happiness by ordering some Alec Bradley Project 40 cigars today.