Alec Bradley Project 40 Robusto

For a very modest price, Alec Bradley's Project 40 cigars come with an inspiring story. The name was inspired by the research-based "Project 40" program, which aims to cultivate resilience and empower people to make their own happiness. As founder Alan Rubin commented, the concept of Project 40 “is widely accepted across many industries with the end goal being to discover how a service or product can benefit one’s mind and body.” So how does this relate to premium cigars? Rubin adds that, similar to music, cigars have a tranquilizing effect.