Alec Bradley Project 40 was created as part of Alan Rubin’s mission to craft a cigar that blended premium quality with an accessible price point—something he believed would bring more enjoyment to everyday smokers. Inspired by the psychological concept that 40% of happiness is driven by personal mindset and intentional choices, Project 40 was built around the idea that a great cigar can play a small but meaningful role in improving your day. Launched under the Alec Bradley Experimental Series, the blend combines Nicaraguan tobaccos with a smooth Brazilian wrapper to deliver a balanced profile that’s flavorful, consistent, and surprisingly refined for its value. Over time, Project 40 has earned a loyal following for proving that exceptional craftsmanship doesn’t have to come at a premium price.
Alec Bradley Project 40 Robusto 5 pack
SKU:
02ABP40RO5pack
Package:
Package of 5
Size:
5
x 50
Strength:
Full
Shape:
Robusto
Alec Bradley Project 40 Robusto delivers the balanced, feel-good
profile that made the Project 40 line a modern favorite. Rolled
in a classic 5" x 50 format, it features a smooth Nicaraguan
wrapper over a Brazilian Habano binder and carefully aged
Nicaraguan fillers. The result is a medium-bodied smoke that
blends warm spice, cedar, and a light sweetness in a clean, easy
draw. It’s a dependable everyday cigar with enough character to
keep things interesting from the first spark to the final inch.
Alec Bradley Project 40 Toro brings the “experimental mindset” of
the Project 40 philosophy into a longer, cooler-burning format
that really lets the blend open up. This 6" x 52 size delivers a
smooth, medium-bodied profile built around a zesty Brazilian
wrapper, Nicaraguan fillers, and a flavor ride that balances
sweetness, spice, and creamy texture. Each draw is steady and
composed, giving you an easygoing cigar that still keeps your
attention from start to finish. If you're after a reliable
everyday smoke with real character, this Toro nails it.
Alec Bradley Project 40 Gordo takes the brand’s “enhance your
experience” philosophy and wraps it into a large-ring format that
delivers a long, cool, and flavorful burn. Made with a silky
Nicaraguan wrapper, a Brazilian Habano binder, and Nicaraguan
long-fillers, this chunky 6" x 60 smoke offers smooth layers of
cedar, cocoa, and light spice with a naturally sweet finish. It’s
an easygoing cigar built for relaxation, offering dependable
construction and mellow complexity in every draw.
Alec Bradley Project 40 Gordo Maduro brings a richer, darker edge
to the Project 40 philosophy while keeping the same smooth,
easygoing character that made the line a standout. Wrapped in a
bold Mexican San Andrés Maduro leaf and backed by a Brazilian
Habano binder with Nicaraguan long-fillers, this hefty 6" x 60
cigar layers cocoa, earth, espresso, and a touch of natural
sweetness in a slow, cool burn. It’s a satisfying big-ring smoke
that stays approachable, making it a great choice for fans of
fuller flavor without harshness.
Alec Bradley Project 40 Robusto Maduro steps things up with a
darker, richer take on the wildly popular Project 40 blend.
Draped in a deeply fermented Maduro wrapper, this 5" x 50 smoke
delivers a fuller, more cocoa-forward profile while staying true
to the smooth, easygoing character the line is known for. Expect
a mix of dark chocolate, earth, pepper, and a subtle sweetness
that builds gradually without ever overpowering. It’s a
satisfying, no-nonsense Maduro that delivers great flavor at a
price that keeps you coming back for more.
Alec Bradley Project 40 Toro Maduro takes the popular Project 40
concept and gives it a deeper, richer edge with a dark and
flavorful Maduro wrapper. This 6" x 52 Toro delivers a
medium-plus body with a warm mix of cocoa, earth, pepper, and a
subtle sweetness that builds as the cigar progresses. It’s
crafted to burn slow and steady, letting the blend’s natural
richness unfold without ever feeling heavy. If you’re looking for
an everyday Maduro that punches well above its weight, this Toro
Maduro is an easy winner.
Alec Bradley Project 40 Churchill brings the brand’s “boost your
mood” concept into a long, elegant format that delivers a smooth,
steady burn from foot to finish. Rolled with a golden Nicaraguan
wrapper over a Brazilian binder and hearty Nicaraguan fillers,
this 7-inch cigar offers a balanced mix of cedar, spice, creamy
sweetness, and a clean, refined finish. It’s an easygoing
Churchill that stays flavorful without ever feeling heavy—ideal
for everyday enjoyment or a long, relaxing session.
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