Alec Bradley Project 40 Cigars

Alec Bradley Project 40 was created as part of Alan Rubin’s mission to craft a cigar that blended premium quality with an accessible price point—something he believed would bring more enjoyment to everyday smokers. Inspired by the psychological concept that 40% of happiness is driven by personal mindset and intentional choices, Project 40 was built around the idea that a great cigar can play a small but meaningful role in improving your day. Launched under the Alec Bradley Experimental Series, the blend combines Nicaraguan tobaccos with a smooth Brazilian wrapper to deliver a balanced profile that’s flavorful, consistent, and surprisingly refined for its value. Over time, Project 40 has earned a loyal following for proving that exceptional craftsmanship doesn’t have to come at a premium price.